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Babergh District Council, in conjunction with the Babergh Crime and Disorder Reduction Partnership (CDRP) has recently launched its Sensible Drinking Campaign, which sets out to raise awareness of the perils of having too much of a good time.
The campaign, which is being run in conjunction with Nightsafe, a County-wide initiative backed by the Home Office, aims to target users of pubs and clubs, as well as licensees and taxi firms, and covers issues ranging from ‘Fewer drunks – more happy customers’ to ‘I’ll be Des’ – with the emphasis on getting home safely after a night on the town.
Julia Catterwell of the Babergh CDRP is currently in the process of visiting licensed premises in the Hadleigh, Great Cornard and Sudbury areas where she will be introducing the campaign to local landlords with the aid of leaflets and posters. Each month will bring a new message, with occasional promotional activities and giveaways.
“The Sensible Drinking campaign is an opportunity to raise awareness of the darker side of having fun” explained Julia. “Whilst anti-social behaviour as a result of ‘overdoing it’ can usually appear harmless to the perpetrator it can often be threatening to others. The purpose of the campaign is to convey three key messages to those who use our towns at night – ‘Get Home Safe’, ‘Friends Stick Together’ and ‘Don’t Overdo It’. We also hope to work in conjunction with local pubs and clubs to make them an enjoyable experience for everyone who uses them”.
The campaign kicks off with ‘If you do do drink, don’t do drunk’. It aims to raise awareness as to the risks of drinking excessively or binge drinking, and actively promoting sensible drinking. The campaign is targeting public place violence, focussing on alcohol related crime and associated anti-social behaviour as its number one priority.
If you are a licensee and want to show your support for the campaign, Julia Catterwell can be contacted on 01473 826616. |